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3 Ways to use Video for Luxury Listings

1:point_right: Professional “Teaser” videos give a quick 60 second highlight reel of your property’s best features. These perform exceptionally well on social media and can do wonders for your personal branding. As you build an archive of content, create playlists on all of your platforms so sellers know that this is a consistent component of your listing marketing. It’s also a great idea to create a set outside of any listing activity, showing your lifestyle, personality, and emphasizing what makes you and your business stand apart. In a time when inventory and listings are at an all-time low, it’s more important than EVER to establish a strong personal brand. We can also help you strategize your branding and marketing so you know exactly what to say on camera!

2:point_right: Drone/aerial footage delivers a huge wow factor. Whether for short video or long video, shots from up to 400 feet in the air deliver the experience of seeing your listing as if the buyers were in a helicopter scouting the area. Share quick clips as Reels or TikToks to create exciting and engaging content!

3:point_right:Professional “HD Tour” video – 2 minutes highlighting a few minutes of the most impressive features. We recommend doing an on-camera intro and voiceover so that viewers have a guide to tell them exactly what they are seeing. And don’t forget to tease to your listing’s website or longer video content! This video shot in landscape format can me uploaded to Facebook, LinkedIn, YouTube, Vimeo, your website – and even as an IGTV.

Learn more about our 6 flavors of video services here!

Got big ideas? Send us a message! We would love to customize an experience for you.

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