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How to Sell a 55+ Home: Marketing Considerations

2D high-detail floor plan, a great marketing piece to sell a 55+ home like 13672 Heritage Valley Way in Gainesville, VA
13672 Heritage Valley Way, Gainesville

Wondering how to sell a 55+ home? How would your marketing be different for a 55+ community?

First, consider the buyer’s primary concerns.

✨Accessibility. As mobility becomes more of a challenge, it’s important to find a home that accommodates specific limitations or disabilities.

✨Maintenance. Buyers are considering the level of physical and financial maintenance required, both inside and outside the home.

✨Location. What amenities are nearby? What is the ease of access? How quickly could emergency responders arrive?

We can address the first two concerns with our unique, high-detail floor plans. Buyers can get a true sense of the layout and how to use the space based on the details that are manually added based on our on-site reference photos. AND we include exterior features as well!

For concern number 3, make sure to include high quality photos of amenities! You are selling the lifestyle desired by that ideal buyer and amenities are a crucial component.

Don’t forget to add a 2D floor plan! It’s SO much more than walls and doors!

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