AH! Did your listing sell in less than a day? Was it before you could even use all your marketing materials??
When you do your job properly for your clients, this is no surprise. Unfortunately, “SOLD in 2 days, multiple offers” doesn’t really set you apart in a market where so many agents can say the same thing.
The smart agents are repurposing their marketing photos and videos – even floor-plans after the fact to grow their business and reputation.
Try these ideas!
Use listing photos to make a slideshow Reel! Pick a trending instrumental audio and align the selected shots with the beat of the music and tell the story of the sale in the caption.
Use your listing’s interactive floor plan to show how a potential buyer can experience perspective in a 2D format. Show the plan with a specific location marked, followed by the photo from that location and explain how this helps generate offers BEFORE even hitting the market!
Create a video compilation from your HD tours or teaser videos to highlight “Q1 2022” or “Best of McLean” – or whatever it is you want to highlight about your business. Crop to 60 seconds and use as a Reel or longer to use as an IGTV, then share on all platforms – even in your email marketing!
Get personalized support 1-on-1 with our Marketing Director, Kati! Click here to connect with her!