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Why should you collaborate on Instagram?

Graphic of hands collaborating on a whiteboard with the text " Why collaborate on Instagram " superimposed over the image. Sky Blue Media logo at the bottom.

You may have heard social media “gurus” talking about how important it is to collaborate on Instagram. But why? How does that benefit you as as a busy real estate agent?

Imagine you go to the mall and see two clothes boutiques, side by side. One of the boutiques has posters displayed of famous celebrities wearing the clothes. It has live models in the store both wearing the clothes and offering free styling advice. The other boutique uses mannequins only. It’s tastefully decorated, but there is no 3rd party validation.

It feels the same when a potential client sees your content and compares it with a competitor’s content. Your competitor is regularly collaborating with other industry professionals as well as local businesses. If you are just posting “Just listed” and “Just sold”… Who do you think a potential seller would trust more to sell their home? Who exhibits better marketing prowess and understanding of digital marketing channels? Who seems more established and involved in the industry and the community?

Now that you get the picture, let’s break down the top 5 reasons you should collaborate on Instagram:

  1. Expanded Reach: Collaborating with other businesses on social media can significantly increase your reach to new audiences. By partnering with complementary businesses, you can tap into their follower base, exposing your brand to potential clients who may not have been aware of your services otherwise.
  2. Cost-Effective Marketing: Collaborative efforts on social media often entail sharing resources and costs, making it a cost-effective marketing strategy. Whether it’s co-hosting a giveaway, cross-promoting each other’s content, or collaborating on a joint campaign, you can leverage each other’s strengths without having to invest heavily in individual marketing efforts.
  3. Enhanced Credibility and Trust: Associating your brand with other reputable businesses can enhance your credibility and trustworthiness in the eyes of clients. When potential clients see you collaborating with other trusted brands, they are more likely to perceive your business positively and feel more confident in engaging with your services.
  4. Diversified Content: Collaborating with other businesses can bring fresh perspectives and diverse content to your social media channels. This can help keep your audience engaged and entertained, as well as provide valuable insights or expertise that you may not possess on your own.
  5. Community Building: Building a sense of community around your brand is essential for long-term success on social media. Collaborating with other businesses can help foster this sense of community by demonstrating your willingness to work with others and support causes or initiatives that align with your values. This can lead to increased brand loyalty and advocacy among your followers.

We LOVE collaborating with our agent partners in the Northern Virginia, Maryland and Washington DC markets! Check out our Instagram page, and send us a DM if YOU’D like to collaborate on Instagram (for free) too!

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